The Fitness center Group employs greater than 2,200 individuals throughout its 206 gyms within the UK. The corporate’s aim is to supply an inexpensive, contract-free fitness center that’s open 24/7 to interrupt down limitations that may maintain many individuals again from their targets.
Since greater than 75% of its workforce are “deskless” workers with out entry to a pc, The Fitness center Group confronted the problem of retaining workers engaged, acknowledged and knowledgeable on firm information. These workers are important expertise consisting of health trainers who’re operating health courses, performing member providers and guaranteeing issues stay clear, secure, and authorized – however this demographic had the next turnover than desired.
It was notably necessary to seek out new methods to maintain this group engaged and enhance their retention.
The crew gathered suggestions from workers to make sure their workers’ wants could be met by new initiatives, and located that almost all of workers most popular issues that have been fast and accessible, particularly when it got here to communications and recognition.
Bradley Martin, Engagement Supervisor at The Fitness center Group says,
“[Our employees] need a spot the place they are often knowledgeable and be related, by way of our sensible blogs and our hubs, the place they will acknowledge and be acknowledged, and a spot the place they will get some respectable perks and a few tasty reductions.”
Working with Reward Gateway, the crew launched a brand new recognition and communications platform referred to as “CORE.” CORE makes it simple for workers to ship and obtain peer-to-peer recognition by way of eCards and examine company-wide information by way of the weblog function on the platform, whereas additionally showcasing the group’s model and tradition. The platform additionally helps worker wellbeing with a Wellbeing Heart, the place workers can entry recipes and movies to advertise their psychological and bodily well being.
CORE has seen nice success, with the completion of their engagement surveys growing to achieve 88%. From these surveys they have been capable of decide that they’d a 14% improve in worker engagement. Total, engagement metrics improved yr over yr within the areas of recommending The Fitness center Group as a terrific place to work (66%, bettering by 3%) and that its workers really feel energized when doing their job (58%, bettering by 7%). Learn the full case examine right here to be taught extra about The Fitness center Group’s recognition and communications journey.