The staffing business is experiencing a second. The business is projected to develop no less than 15 % year-over-year for the second straight yr in a row. The chance for corporations is gigantic, however solely the corporations that may construct and keep a expertise pool will be capable of seize it.
Expertise acquisition is the primary precedence for corporations, in keeping with our GRID staffing and recruitment traits report, and candidate recruiting is as troublesome because it has ever been, in keeping with the SIA’s Staffing Business Pulse survey. Staffing corporations that may meet and exceed the expectations of the incoming Gen Z workforce are well-positioned to edge out the competitors.
What are these expectations? Bullhorn surveyed 1,000 U.S.-based Gen Z candidates —born between 1998 and 2004 — about their attitudes in the direction of work and staffing corporations all through Summer season 2022 to be taught their ideas on the job panorama, their sentiments in the direction of staffing corporations, and their expectations for recruiters.
Workforce outlook: On-line expertise platforms are on the rise
Just like the staffing business, on-line expertise platforms have additionally seen huge progress for the reason that begin of the pandemic. Gen Z attitudes towards the roles panorama recommend even additional progress on the horizon.
Two-thirds of Gen Z respondents cite sturdy familiarity with freelance work platforms, and one-third plan to work freelance within the close to future. (Only one-fifth of the final workforce expressed an curiosity in near-term freelance work platforms, in keeping with Bullhorn’s upcoming 2023 Expertise Report.) One-third of Gen Z employees additionally say that freelance work is extra interesting to them than conventional work fashions.
Staffing business sentiment: Constructive however muted
Solely 25% of Gen Z employees have a powerful understanding of what staffing corporations do
There’s excellent news and dangerous information for staffing corporations apprehensive about elevated competitors from on-line expertise platforms and different labor fashions: Gen Z employees who’ve an opinion on staffing corporations categorical optimistic sentiments, however staffing business consciousness and recognition is low on the entire.
Three out of 4 respondents say they lack a powerful understanding of what staffing corporations do. Nonetheless, practically half of respondents plan to work with staffing corporations within the close to future or are working with corporations now.
An unbelievable 95 % say they consider recruiters will assist them discover a higher job, however respondents who haven’t labored with corporations usually tend to maintain this opinion than those that have.
Expertise expectations: Streamlined course of, constant engagement
3 out of 4 Gen Z respondents have deserted a promising job alternative halfway by means of the method
Staffing corporations could also be dropping numerous alternatives as a consequence of a cumbersome or outdated placement course of. Three out of 4 have deserted a promising alternative as a consequence of an impediment within the course of, and one-third have deserted a possibility earlier than submitting an utility.
Overwhelmingly, expertise cite points with communication or engagement as the most important problem dealing with them. Whereas 17 % cite considerations about wage or advantages, this got here in fourth place behind poor communication from the recruiter (24%), a time-consuming course of (20%), and a very sophisticated course of (19%).
Expertise preferences and expectations: Fashionable and mobile-friendly
85% say your complete job search and placement course of is outdated
We requested Gen Z respondents to weigh in on how expertise impacts their expertise. Whereas one-third had no opinion on the topic, these with an opinion categorical a powerful want for a extra modernized recruitment course of.
Eighty-nine % of respondents with an opinion on the subject of staffing web sites mentioned that an outdated web site makes them mistrust a agency. Eighty-five % consider your complete recruitment course of is outdated.
How does Gen Z really feel concerning the function of AI and automation, resembling chatbots, within the course of? When requested for his or her preferences about human contact in the course of the search and placement course of, two out of 5 respondents mentioned they like to work with chatbots solely with out contact with a human recruiter. Three out of 5 nonetheless want no less than some human interplay within the search course of, suggesting that corporations can be well-served to have a number of choices tailor-made to the distinctive wants of every candidate.
Companies trying to enhance the expertise for his or her complete expertise pool would do effectively to concentrate on the cell expertise. Seventy-one % of Gen Z respondents primarily use a cell system to use for jobs. Whereas 59 % of all respondents primarily use their smartphones to use for jobs, simply 9 % use devoted apps.
Communication preferences: Frequent outreach on their very own phrases
3 out of 4 Gen Z employees need expertise to achieve out to them with a possibility no less than biweekly
Gen Z preferences for communication intently mirror these of their older generational counterparts. Almost half of employees need recruiters to speak by means of electronic mail, making it far and away the medium of alternative for alternatives or assignments. LinkedIn is the second-most chosen medium of alternative relating to each alternatives (26 %) and assignments (18 %).
After they’re working with recruiters, Gen Z overwhelmingly say their recruiters aren’t reaching out sufficient. 4 out of 5 respondents need their recruiters to achieve out no less than twice a month, and fifty-five % need to hear no less than as soon as per week.
Companies trying to meet or exceed these expectations could need to automate the scheduling of normal outreach. Companies that automate report a 64 % increased fill charge, and redeploy 20 % extra of their expertise, in keeping with aggregated information from Bullhorn’s buyer database.
Constructing a loyal Gen Z expertise pool
Gen Z employees consider within the worth of recruiters, however they received’t put up with outdated processes to pursue staffing corporations. Like their generational counterparts, Gen Z expertise count on a streamlined expertise punctuated by clear and constant communication.
Companies that need to ship a best-in-class expertise tailor-made to Gen Z preferences ought to take into account:
An up-to-date web site optimized for cell use
Chatbots to optimize the job seek for the two-fifths of Gen Z candidates preferring it to working instantly with a recruiter within the preliminary course of
The automation of recurrently scheduled outreach to make sure frequent communication all through the method
Companies that mix engagement finest practices and cutting-edge expertise are well-positioned to draw and win Gen Z candidates for the foreseeable future.