Wednesday, October 5, 2022
HomeStaffingCultivating a Candidate Group | Bullhorn

Cultivating a Candidate Group | Bullhorn

candidate community

For many years, the staffing business has relied closely on job boards and handbook sourcing for development and supply on shopper expectations. Nonetheless, the expertise market has developed during the last a number of years, and staffing corporations with eyes on development and retention notice that this historic technique is not the simplest path.   

The time period “Candidate Group” has grow to be a buzzword within the staffing business over the previous 12 months. Cultivating a Candidate Group means long-term relationship administration with candidates via value-based communication methods and automations. Candidate Communities have a relationship along with your group and, once they have a necessity, they consider you quite than your competitors.

Why Set up a Candidate Group

  1. Candidates count on a special expertise based mostly on how they work together with companies of their private lives.  The self-service-oriented, Amazon-like expertise is the norm. Candidates have excessive expectations for interplay with companies that need their continued loyalty.
  2. Macro knowledge is evident that we didn’t simply have a “nice resignation” or “nice reshuffle.” We have now a major labor scarcity in the USA throughout industries, up and down org charts, and the competitors for expertise goes to proceed for the foreseeable future.
  3. Your competitors isn’t outlined by geographic location anymore. Neither is your expertise pool. This shifting market dynamic means competitors is just going to extend and require staffing corporations to function extra effectively.

The best way to Create a Candidate Group

To create a Candidate Group, it’s essential to talk at scale whereas conserving a private contact and delivering worth.

Three key parts to speaking at scale:

  1. Communication Technique
  2. Expertise
  3. Knowledge

Outcomes we’ve seen purchasers expertise when communication methods, expertise, and knowledge are working in concord:

  • 30% of placements from database
  • 40% redeployment price
  • 2:1 or 3:1 Variety of contractors on billing per recruiter
  • 50% discount in job board advert spend
  • 1000’s of hours saved per recruiter yearly

Communication Technique

Who’re your candidates? This can be an apparent first step, however your depth of understanding of your candidate segments, what they care about, and what they undergo all through their life cycle is on the crux of making an efficient communication technique. Communication methods should transcend model consciousness and thought management content material to ship content material that solves candidate ache factors and drives worth for them all through their total life cycle.

For extra on creating communication methods, go to What Varieties of Content material Will Your Candidates Reply to the Greatest?


Of candidates who look negatively at recruiters, 43% say it is because of poor recruiter communication, in response to Bullhorn’s 2022 World Recruitment Insights & Knowledge (GRID) Traits Expertise Report. Recruiters are probably the most extremely valued useful resource in a staffing agency. They’re additionally people who work full weeks, get sick, go on trip, and easily have excessive calls for on their time and may’t get to every little thing. They need to select the actions more likely to have the best return, which leaves inactive candidates or candidates on contract towards the underside of the precedence checklist. Relying on recruiter exercise alone doesn’t monitor with creating a Candidate Group and maximizing your return on funding. 

The staffing business has traditionally had few choices outdoors of HR Tech to ship on lifecycle communication methods via automation as a result of ATS methods have had restricted integration capabilities.  However nice information: SaaS corporations are additionally seeing market modifications in expertise demand, and there are rising choices for staffing corporations to stage up their tech stacks and ship customized communication at scale all through the candidate lifecycle. 

For instance, Bullhorn’s acquisition of Herefish to create Bullhorn Automation and continued efforts to construct out their expertise platform and market companions provide alternatives which have traditionally been restricted for staffing corporations depending on ATS platforms.  

Hiring recruiters to speak recurrently with each candidate in your ATS will not be cost-effective. However with the fitting tech stack and communication technique, not solely are you able to talk recurrently with excessive volumes of candidates, however you possibly can create scalable processes that replicate and broaden upon your highest performing recruiter’s communication along with your most valued candidates.  


An awesome communication technique and the fitting applied sciences received’t work in addition to they might in case your knowledge is a multitude. To leverage expertise and automation to create Candidate Communities, it’s essential to be capable to belief your knowledge and have visibility into what’s working/not working.

“The #1 hesitation Bulhorn hears from staffing corporations trying to implement automation is that they don’t belief their knowledge. Purchasers don’t hesitate as a result of they don’t imagine in automation; they hesitate as a result of they don’t know tips on how to overcome their knowledge points to make the soar to automation.” — Eddy Lee, Bullhorn

Constructing a measurement technique and purposefully structuring your knowledge and operational processes helps you run your small business, but it surely additionally permits you to construct private relationships and candidate experiences via expertise and automation. That is the ability of making Candidate Communities.

The entire premise of a Candidate Group is to have interaction your expertise at each stage of the candidate lifecycle.  The perfect place to begin is by constructing an organizational tradition that’s obsessive about understanding the hopes, fears, and ache factors of your candidates and discovering scalable methods to unravel them.

Staffing corporations main the pack are investing in scalable processes, applied sciences, and communication methods to make sure long-term development and drive enterprise worth. Parqa exists to get you there quicker, with much less threat and stronger returns.  

Get assist creating an efficient candidate neighborhood quicker with Parqa.



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